The American Royal is a non-profit organization based in Kansas City. They aim to impact the future of agriculture through competitive learning, scholarships, education, and agriculture events. They hold many events that include Livestock Show, Pro Rodeo, Horse Shows, and The World Series of Barbecue.
The goal of this project was to successfully create a campaign with different forms of media.
My approach to this was to incorporate both the what it means to be american and royal at its core. Each card has a differnet icon from the event itself.
I feel as though I have been able to create something that still feels like the event but still has a new spin not used before.
Keeping the text simple helps emphasize the art and keeps the different pieces of media straight to the point.
Thanks For Viewing!